Favourite Quote: “ No one’s interested in something you didn’t do.” – Gord Downie
Theme Song of Her Life: Fight Song by Rachel Platten
What the Team has to Say About Tracey: Tracey always has what’s best for her team in mind, which is so rare to find in an employer. She cultivates a environment for growth and encourages every team member to find their passion and put that in their work.
Tracey is the founder and president of Versatile Management Group (VMG), Prince Edward Island’s leading project and event management company. Over the past 11 years, she and her team have developed a proven track record in event and project management, as well as influencer marketing, food tourism, and social media management. VMG’s clients include ACOA, Tourism Cavendish Beach, Tourism Prince Edward Island, Food Island Partnership, PEI Liquor Control Commission, and Skills PEI.
Tracey is a creative leader with a ‘doer’ mindset. She thrives at taking projects from the ‘big idea’ stage to reality. As the former Director of Marketing for Tourism Charlottetown, she played an integral role in creating and developing some of the Island’s largest tourism demand-generating events. During her time with Tourism Charlottetown, she also successfully led the development of the city’s cruise ship industry and several destination marketing initiatives.
Always focused on bringing events and projects to the next level, the VMG team has helped grow and enhance several of PEI’s premier events, including the PEI Fall Flavours Festival, the PEI International Shellfish Festival, Jack Frost Winter Festival, the PEI Festival of Wines, and the PEI Spirits Festival. Tracey also spearheaded PEI’s first ‘community of interest’ (COI) initiative, developing and managing a pilot PEI Food Advocate project in partnership with the Fall Flavours and International Shellfish Festivals during 2018 to leverage the power of influencer and advocate marketing. Being on top of and responsive to the latest industry trends is one of VMG’s trademarks.
Tracey is the recipient of the 2016 Lieutenant Governor’s Award for Tourism and graduated from Mount Saint Vincent University with a Bachelor of Tourism & Hospitality Management (BTHM). In addition to running VMG, Tracey is also the co-owner Cavendish Bosom Buddies Cottages, a 24 unit, four-star cottage operation in PEI’s North Shore, which she operates with her husband, Kenny.
Director of Operations
Favourite Quote: Good things come to those who hustle
Theme Song of Her Life: Fighter by Christina Aguilera
What the Team has to Say About Kelly: Kelly thinks everything out to the T, so going into any event – you already know Kelly has thought it out and you can trust her in everything she does.
A master of multi-tasking and extraordinary organizer, Kelly ensures every event we manage goes off without the slightest hitch. With her unparalleled focus and passion, Kelly is a real-life genie, bringing events to life from thin air. OK, maybe it’s not quite that simple, but she makes it seem like that!
Kelly works tirelessly to meet her clients’ goals, taking the term ‘hustle’ to unprecedented new heights. With more than 7 years under her belt at VMG, Kelly brings a breadth and depth of experience in event management to the table every day. She’s also a tenacious negotiator, driven to deliver financial success to our clients. Transparent and direct, Kelly is our ‘go to’ for gauging whether we’re on the right track and takes the same approach with her clients.
When she’s not organizing unforgettable events, Kelly enjoys kicking back with a glass of wine and globetrotting. Originally from Moncton, she now enjoys the Island life with her husband, Ian. She has an affinity for the Confederation Bridge because, as she notes, it ‘bridges the gap’, between her two favourite places – also highlighting her role as the Punny one in the office.
Director of Marketing and Sponsorship
“Once a year, go someplace you’ve never been before.”
Theme Song of Her Life: Mama by Jonas Blue
What the Team has to Say About Jenn:
Jenn brings a calm presence to the office – always keeping a “we can do it” attitude with everything she does and it always ends with a laugh.
A people-person to the core, Jennifer, or Jenn as she’s better known around the office, looks after our clients’ every marketing need. Her creative flair and uncanny ability to anticipate our clients’ needs make her a force to be reckoned with, especially when combined with her warm, friendly demeanour.
Detail-oriented and dedicated to staying on top of the latest marketing trends, the team relies on Jenn to design engaging marketing campaigns, win over sponsors, and create engaging activitations that our clients and sponsors love. Her calm, level-headed demeanour and ‘we can do it’ attitude keeps our team grounded when we have multiple irons in the fire, which is pretty much every day!
Over the moon about being a new momma to little one-year old, Macauley, Jenn loves spending time with her newly expanded family and exercising. Originally from Kensington, her favourite place on the Island is Thunder Cover in nearby Darnley.
“The world lasts for two days, one day it’s against you, another day it’s with you. The days its against you, have patience. The day that it’s with you, be humble.”
Theme Song of Her Life:Young by Kenny Chesney
What the Team has to Say About Emma:
“Emma is very confident and brings her confidence into her work, which allows clients to trust her and the VMG team.”
An adept researcher and ball of energy, Emma ensures our clients are set up for event success at every stage of the game. Resourceful and proactive, she enjoys tackling new projects and finding creative ways to resolve challenges that crop up along the way.
Emma hit the ground running from day one and hasn’t slowed down since. Organized and curious, she uses her investigative prowess to support the team, searching out valuable insights and data to inform our decision-making. An avid follower of culinary competitions, she’s also our in-house rolodex for all the up-and-coming chefs on the national and international scene. She’s also known around the office for her style and staying on top of the latest trends.
An all-weather kind of person, Emma makes the most of PEI’s four seasons, snowboarding in the winter and heading to the beach in the summer. She also enjoys drinking wine and oysters during every season, with Sims being a favourite watering hole during the cold weather.
Fall Flavours Manager
“Go as far as you can see; when you get there, you’ll be able to see farther.”
Theme Song of Her Life: Just Fine by Mary J. Bligey
What the Team has to Say About Shelby:
“Shelby is a go getter who can solves problem seamlessly. She never fails to bring a positive outlook to the office and can always put a smile on anyones face. Her passion and determination ensures the entire team at VMG are putting their best foot forward.”
As a create type, Shelby is a visual thinker with a strategic mindset. She focuses on the goal, asks the right questions and is always looking at identifying opportunities for growth, no matter how big or small the project is.
Shelby is the ultimate note-taker, color-coder and research do-er, all to ensure every detail is covered, which is important when managing the Fall Flavors events. She thrives in a fast-paced environment and no matter the task, she completes it with a smile. She has an innate sense as to what’s “in”,” which pays well when working in the ever-changing marketing and events industry.
Shelby is known by those close to her for her sense of humor and zest for life, and can usually be found doing something related to one of her three favorite words: food, fashion, fun. Whether it be researching the latest fashion trends, trying a new culinary experience or looking to make her friends and family laugh, she’s always looking to make great memories.
Influencer Marketing Manager
“Anything is possible if you’ve got enough nerve.”
Theme Song of Her Life: Middle by Jimmy Eat World
What the Team has to Say About Leah:
“When Leah is tasked with a job, you can rest assured she’s going to go above and beyond to get it done. Not only does she complete what’s required but she always goes the extra mile, elevating all of her her work in a creative and professional manner like it’s no sweat off her back.”
A social media enthusiast and savvy strategist, Leah works to ensure that our clients are leaders in the emerging Influencer marketplace. The Prince Edward Island Strategic Plan for Tourism 2021 states, the next generation of tourism consumers spend most of their time looking for content on social media instead of social networking. With her passion for storytelling, Leah is able to skillfully convey our clients messages to their audiences on the correct platforms.
Hardworking and charismatic, Leah uses her skill set to develop and share content that builds our clients’ brand through social channels. From creating content to producing detailed reports and researching trends, Leah ensures that our clients goals are met. She is constantly motivated to learn from her experiences and those around her. Her curiosity and passion helps our team stay on top of our game.
Originally from Souris, you’ll often find Leah up east spending time with her family and friends. Whether it’s hiking, boating or relaxing on the beach, Leah loves to get outside and take advantage of the beautiful island she’s so grateful to call home.
“Trust the timing of your life.”
Theme Song of Her Life: She’s Not Just a Pretty Face by Shania Twain
What the Team has to Say About Fran:
“Fran is the definition of a team player. Her ability to pitch in at any given moment to support her teammates is a characteristic that sets her a part from the rest.”
A mover and a shaker, Frankie, or Fran as she is better known around the office, sees to it that our clients’ events are executed flawlessly. Her people person personality and ability to think on her feet makes her stand out in the event world.
As a recent graduate, Fran brings a fresh perspective to our team. A living embodiment of the phrase “don’t stop until the work is done”, Fran works diligently to ensure that our clients needs are met. She is always willing to jump in to lend a hand to whoever and whenever it’s needed.
Those who know Fran will tell you that when she’s not preparing for the next event, she always has something that’s keeping her busy. Whether working at the pub, taking her dog Merle for a walk, or gone on Sunday drives to her favorite beach, you’ll rarely ever see Fran sitting still.